Local Selling Tips

Steps and Strategies for Successful Selling

Step 1: Call Christine House to Create a Marketing Plan for You!

Create a marketing plan for your home that will help distinguish it in your

local marketplace and attract buyers to your property. This may include

advertising in the newspaper, posting your listing on the Internet, holding

an open house and more. CENTURY 21 Sales Professionals often use the

CENTURY 21 Customized Marketing System to create a personalized

selling program for clients. Its purpose is to sell a home at the best price

possible in the shortest amount of time.

Step 2: Setting the Price

A key part of the marketing plan is setting the list price. If a home is

priced too low, it may cost you money. If a home is priced too high,

potential buyers may be scared away. To determine the best asking price

review the cost of recently sold homes, evaluate the competition and

study marketplace trends. CENTURY 21 Sales Associates are trained to

use this information to help you reach the right asking price. It is also

helpful to discuss other terms and conditions, such as timing and items

that can be included with the sale of the home. Both of these can make

your home more attractive to potential buyers.

Step 3: Showtime

Now it's time to get your home ready for the spotlight.

Start with a good cleaning, then eliminate any clutter, add

a fresh coat of paint and tidy up the yard. Talk to your real

estate professional about other tips that can help boost a

home's curb appeal and impress potential buyers once

they're in the door. One way to make a home more

attractive is to purchase a Home Protection Plan. This

insurance protects you, the seller, from paying repair or

replacement costs of major items during the listing period.

It also protects the buyer during their first year of


In addition, make sure you are aware of all the federal,

state, and local disclosure laws. This information can be

obtained by the specific local and federal government

agencies or from your local CENTURY 21 Office.

Step 4: Protecting Yourself

In some cases, a home sale can also be an invitation for danger. Here are some things you can do to make the process safer.

1. Ask for identification.

2. Lock up and hide collectibles and valuables

3. Remember "For Sale" signs bring in buyers. Do not allow your children to open doors to strangers.

4. If you have pets, make sure they are controlled.

5. Remove any dangerous items.

6. Talk to your CENTURY 21 Sales Professional about additional safety tips to help protect you and your family.

Step 5: Making the Deal

A buyer has made an offer - now it is time to negotiate. Rely on your

real estate professional to guide you through this process. He or she

will help you arrive at an acceptable price, terms and conditions.

Once you have accepted an offer, help keep the deal together by

meeting deadlines and criteria, including home inspections,

appropriate buyer visits, scheduled deposits and other steps. In fact,

during this period there may be a renegotiation of the accepted offer

price depending on the outcomes of these visits. As the closing nears,

you may also need to perform repairs or do additional work to the

house as agreed upon in your contract. In addition, you will need to

have the house "broom clean" prior to the closing so that the buyer

can complete a final walk through. When you finally arrive at the

closing table, come prepared with the appropriate certificates and

approvals as required by your town, county and state. Ask the

appropriate agency or get a list of what you need from your local

CENTURY 21 Office. Once the money has exchanged hands and all

the papers signed it's time to hand over the keys and concentrate on

your next big project - getting YOUR new home in order.

Contact Christine House Today To Request : A Complimentary Comparable Market Analysis (CMA)